hashmila.com

Digital marketing specialist in Malappuram | logo

MY SERVICES

As an Digital Marketing specialist, I offer a wide range of services to help businesses improve their online visibility and attract more organic traffic. Here are some key services I provide to you:

SEO


  1. Keyword Research & Strategy:
  • Identify relevant keywords: Conduct thorough keyword research to find the most relevant and high-volume keywords that your target audience is using to search for products or services like yours.
  • Competitive Analysis: Analyze your competitors’ websites to identify their keyword strategies and areas for improvement.
  • Develop a keyword strategy: Create a comprehensive keyword strategy that aligns with your business goals and target audience.

2. On-Page Optimization:

  • Content Optimization: Write high-quality, informative, and keyword-rich content that engages your target audience.
  • Technical SEO: Ensure your website is technically sound and easy for search engines to crawl and index. This includes optimizing website speed, mobile-friendliness, site architecture, and more.
  • Meta Data Optimization: Optimize title tags, meta descriptions, and header tags to improve click-through rates from search results.

3. Off-Page Optimization:

  • Link Building: Build high-quality backlinks from reputable websites to improve your website’s authority and credibility.
  • Local SEO: Optimize your online presence for local searches if you have a physical location. This includes creating and optimizing Google My Business profiles, managing online reviews, and more.
  • Social Media Marketing: Leverage social media platforms to promote your brand, engage with your audience, and build brand awareness.

4. SEO Reporting & Analytics:

  • Track key metrics: Monitor website traffic, keyword rankings, and other important metrics to measure the effectiveness of your SEO efforts.
  • Generate regular reports: Provide your clients with regular reports on the progress of their SEO campaigns.
  • Analyze data and make recommendations: Analyze data to identify areas for improvement and make recommendations for optimizing your clients’ SEO strategies.

5. Ongoing Support & Maintenance:

  • Stay updated with the latest SEO trends: Keep up-to-date with the latest SEO algorithms and best practices.
  • Monitor and adapt: Continuously monitor your clients’ websites and make necessary adjustments to their SEO strategies to maintain their rankings and improve their online visibility

1. Branding & Identity:

  • Logo Design: Creating unique and memorable logos that represent a brand’s identity.
  • Brand Guidelines: Developing comprehensive style guides that ensure consistency across all brand touchpoints.
  • Visual Identity Systems: Designing a cohesive look and feel for a brand, including color palettes, typography, and imagery.

2. Print Design:

  • Brochures & Flyers: Designing eye-catching brochures and flyers to promote products, services, or events.
  • Business Cards: Creating professional and visually appealing business cards.
  • Posters & Signage: Designing impactful posters and signage for both indoor and outdoor use.
  • Packaging Design: Designing attractive and functional packaging for products.
  • Book Covers & Interior Design: Designing visually engaging book covers and interior layouts.

3. Digital Design:

  • Website Design : Designing user-friendly and visually appealing websites and web applications.
  • Social Media Graphics: Creating engaging social media posts, stories, and ads.
  • Email Marketing Design: Designing visually appealing and effective email newsletters and campaigns.
  • Banner Ads: Designing eye-catching banner ads for online advertising.
  • Infographics & Data Visualization: Creating visually engaging and informative infographics.

4. Illustration & Animation:

  • Character Design: Creating original characters for various purposes, such as cartoons, video games, or branding.
  • Vector Illustration: Creating scalable vector graphics for logos, icons, and illustrations.
  • 2D/3D Animation: Creating animated graphics for explainer videos, social media content, and more.

5. Other Services:

  • Typography: Expertly selecting and using fonts to enhance the visual appeal and readability of designs.
  • Photography & Retouching: Enhancing and manipulating photographs for various purposes.
  • Motion Graphics: Creating dynamic and engaging motion graphics for videos and presentations.

 

GRAPHIC DESIGN

WEB DESIGNING

 

1. Website Design & Development:

  • Visual Design:
    • Create a visually appealing and user-friendly design.
    • Choose a color palette, typography, and imagery that aligns with the brand.
    • Develop a consistent visual style across all pages.
  • Front-End Development:
    • Build the website’s front-end using HTML, CSS, and JavaScript.
    • Ensure the website is responsive and adapts to different screen sizes.
  • Back-End Development (if applicable):
    • Develop custom functionalities and integrate with databases or APIs.
    • Choose and configure a suitable Content Management System (CMS) like WordPress.

2. Content Creation & Management:

  • Content Strategy:
    • Plan and create high-quality, engaging website content (text, images, videos).
    • Optimize content for search engines (SEO).
  • Content Management System (CMS) Training:
    • Train clients on how to use the CMS to update and maintain their website

3. Website Maintenance & Support:

  • Regular Updates:
    • Keep the website updated with the latest security patches and software updates.
  • Troubleshooting:
    • Diagnose and resolve any technical issues that may arise.
  • Ongoing Support:
    • Provide ongoing support and maintenance services to ensure the website runs smoothly.

4. E-commerce Development:

    • Integrate payment gateways, shipping options, and inventory management system
      • Design the checkout process for a smooth and secure customer experience.

5. Accessibility & Inclusivity:

  • Ensure website accessibility:
    • Make the website usable by people with disabilities (e.g., screen readers, keyboard navigation).

6. Project Management:

  • Manage project timelines and budgets effectively.
  • Communicate regularly with clients and keep them informed of project progress.
  • Deliver projects on time and within budget

 

 

1. Writing & Editing Services:

  • Blog Posts: Create engaging and informative blog posts to improve website traffic and SEO.
  • Articles: Write in-depth articles for websites, magazines, or online publications.
  • Website Copy: Craft compelling website copy, including homepages, about us pages, and product descriptions.
  • Social Media Content: Create engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter).
  • Email Marketing: Write effective email campaigns, including newsletters, promotional emails, and automated sequences.
  • Copywriting: Write persuasive marketing copy for ads, landing pages, and sales materials.
  • Proofreading & Editing: Review and edit existing content for grammar, spelling, clarity, and style.

2. Content Strategy & Planning:

  • Content Audits: Analyze existing content to identify strengths and weaknesses.
  • Content Calendars: Develop and manage content calendars to ensure consistent and timely content delivery.
  • Keyword Research: Identify relevant keywords to target in your content.
  • Content Marketing Strategy: Develop a comprehensive content marketing strategy aligned with business goals.

3. Visual Content Creation:

  • Infographics: Create visually appealing infographics to present data and information.
  • Social Media Graphics: Design eye-catching graphics for social media posts.
  • Video Scripts: Write scripts for explainer videos, product demos, and social media videos.

 

CONTENT CREATION

GOOGLE ADS

1. Campaign Setup & Management:

  • Account Creation & Structure: Setting up Google Ads accounts, defining campaign goals, and structuring campaigns effectively.
  • Keyword Research & Targeting: Identifying relevant keywords, conducting competitive analysis, and implementing effective keyword targeting strategies.
  • Ad Creation & Optimization: Writing compelling ad copy, crafting compelling visuals, and A/B testing ad variations to improve performance.
  • Campaign Monitoring & Reporting: Tracking key metrics, analyzing campaign performance, and generating regular reports to showcase results and identify areas for improvement.

2. Advanced Google Ads Strategies:

  • Remarketing Campaigns: Targeting users who have previously interacted with your website or app to encourage repeat engagement or conversions.
  • Audience Targeting: Utilizing advanced audience targeting options (e.g., demographics, interests, in-market audiences) to reach the most relevant customers.
  • Google Ads Extensions: Implementing extensions like sitelinks, callouts, and location extensions to enhance ad visibility and click-through rates.
  • Conversion Tracking & Optimization: Setting up conversion tracking, analyzing conversion data, and implementing conversion optimization strategies to improve campaign ROI.

3. Google Ads Consulting:

  • Strategy Development: Providing expert advice on Google Ads strategy, including campaign goals, target audience identification, and budget allocation.
  • Competitive Analysis: Analyzing competitor campaigns to identify areas for improvement and gain a competitive advantage.
  • Training & Education: Providing training and education to clients on how to use Google Ads effectively, including best practices and troubleshooting tips.

4. Specialized Google Ads Services:

  • Google Shopping Campaigns: Setting up and managing product feeds, optimizing product data, and creating compelling shopping ads.
  • Video Ads: Creating and managing video ads on YouTube and other Google video partners.
  • App Campaigns: Promoting mobile apps through Google Ads, including app installs, in-app actions, and user engagement.
  • Local Services Ads: Setting up and managing local services ads to connect with local customers seeking specific services.

 

1. Social Media Strategy & Planning

  • Target Audience Definition:
    • Identifying ideal customer demographics (age, location, interests, online behavior).
    • Creating buyer personas to understand customer needs and motivations.
  • Platform Selection:
    • Choosing the most relevant platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) for the target audience and business goals.
  • Competitive Analysis:
    • Researching competitor activities on social media.
    • Identifying their strengths and weaknesses.
    • Finding opportunities to differentiate your client’s brand.
  • Setting SMART Goals:
    • Defining specific, measurable, achievable, relevant, and time-bound objectives (e.g., increase brand awareness, drive website traffic, generate leads, boost sales).

2. Content Creation & Management

  • Content Calendar Development:
    • Planning and scheduling regular posts to maintain consistent engagement.
  • Content Ideation & Creation:
    • Developing engaging content formats (text posts, images, videos, stories, live streams, etc.).
    • Writing compelling captions and descriptions.
    • Creating visually appealing graphics and videos.

3. Social Media Advertising

  • Campaign Setup & Management:
    • Creating and running targeted ads on various platforms.
    • Setting budgets, bidding strategies, and audience targeting parameters.
    • Monitoring campaign performance and making adjustments as needed.
  • Retargeting Campaigns:
    • Reaching out to users who have previously interacted with your client’s website or ads.

4. Community Management

  • Engaging with Followers:
    • Responding to comments, messages, and mentions.
    • Building relationships with customers and followers.
    • Participating in relevant online conversations.
  • Monitoring Brand Mentions:
    • Tracking online conversations about the brand, both positive and negative.
    • Addressing any customer concerns or negative feedback promptly.
  • Building Online Communities:
    • Creating and moderating online groups or forums.
    • Fostering a sense of community and loyalty among followers.

5. Social Media Analytics & Reporting

  • Tracking Key Metrics:
    • Monitoring key performance indicators (KPIs) such as reach, engagement, website traffic, conversions, and ROI.
    • Analyzing data to identify trends and areas for improvement.
  • Generating Reports:
    • Providing regular reports to clients on campaign performance and progress towards goals.

6. Social Media Listening & Monitoring

  • Tracking Brand Mentions:
    • Monitoring social media conversations for mentions of the brand, competitors, and industry-related topics.
  • Identifying Trends & Insights:
    • Analyzing social media data to identify emerging trends, customer sentiment, and competitor activities.

SMM

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